Over the years, social media have not only affected our ways of communication, but it has affected a lot of other things as well. Smartphones, for example, have increased our desire to become interconnected; this is because it gives us an accessible, convenient and portable way to access social networks.
Over a short span of years, people across the globe have become interlinked with one another: a phenomena that not many people thought was possible. Now, reaching the ends of the Earth is fairly easy and the fundamentals of society have never been so compact. It has given a new meaning to the phrase, “World Wide Web”. As social media continues to crawl across various parts of the Earth, here are many facets that were altered through the power of social media.
The first people we invite on our social profiles are our friends, family and colleagues. Because of this, our interaction with what is supposed to be physical and deeply emotional is now distant yet still somewhat intimate. Thanks to social networking sites such as Facebook, Twitter and LinkedIn, people are even more enthusiastic in meeting people over the Web than meeting people in person.
What is perhaps even more interesting is that parenting has crossed the bridge to social media platforms. Viral videos such as ‘Facebook Parenting’ show that family interaction is now evolving into a more public and impersonal matter.
No longer do campaigns for elections happen only on television and in person. Electoral campaigns are more effective when moved to social media platforms. Voters are more informed and involved in politics when it is in a social networking website. This phenomena can be accounted to the freedom one feels when they are on a website. In addition, group behavior is likely a trend that sparks movements like the
“Facebook Revolution” in Egypt.
The most surprising thing is ordinary citizens are sharing much enthusiasm for a subject matter that most people shy away from. Social media has not just changed the ways of communicating but has affected even the most serious affairs of society such as politics.
This isn’t anything new. Businesses have moved most of their strategies to social media platforms. But what’s more mind-blowing is how much effort businesses pour into social media exposure. Today, companies treat social media as the foundation of their success. This may be true, because most businesses that are highly successful today are social networking sites themselves!